Partnership
Ginger & Smart x Jetstar
Jetstar introduces its refreshed uniform, marking a new chapter in low-cost travel as the airline approaches its 20th anniversary. Australian fashion designer Genevieve Smart, Creative Director of Ginger & Smart, collaborated closely with 40 Jetstar pilots, cabin crew, and airport team members over the past year to bring the final design to life.
Jetstar Group CEO Stephanie Tully expressed that the uniform signifies the start of a new era for the airline, its people, and its customers. She stated, "With the assistance of Genevieve Smart, the newly designed collection is inclusive and provides our crew with greater flexibility in choosing their attire."
Genevieve Smart, Co-Founder and Creative Director of Ginger & Smart, shared her inspiration for the design, drawing from the sunset viewed through an aircraft window, symbolising the significance of Jetstar for its customers and employees.
"Embarking on the creative journey to design uniforms for Jetstar was a fabulous adventure that began with a deep dive into the airline’s vision and core themes of fun, unity, holidays, and affordable travel. We focused on the anticipation of the destination, the excitement of looking at a map, dreaming about the possibilities, and the thrill of arriving at a chosen destination."
- Genevieve Smart, Co-Founder and Creative Director of Ginger & Smart
Sustainability
Sustainability is a core value of the Ginger & Smart brand, and Genevieve led the initiative to ensure the eco-friendly disposal of Jetstar's existing uniform. This involved partnering with BlockTexx, a company utilizing recycling technology to transform textiles into raw materials for the creation of new and sustainable products.